Why Australia, Why Now
Australia's performing arts sector presents a natural fit for Tixly's specialised approach to cultural venue ticketing. With our proven success across Europe and North America, we see significant opportunity to bring our user-friendly, venue-focused platform to Australian theatres, concert halls, and cultural centres.
This market expansion builds on our existing relationship with Trafalgar Entertainment, Theatre Royal Sydney's parent company, which began in the UK in 2023. The success of that partnership reinforced our belief that Australian venues would benefit from ticketing solutions built specifically for performing arts organisations rather than generic event platforms.
The Right Person for the Market
Hayley brings exactly the experience we need to establish Tixly in Australia effectively. Her extensive background in the live entertainment and ticketing industry includes over four years as General Manager, where she developed deep expertise in SaaS implementation, customer success, and managing geographically dispersed teams across international time zones.
Her role involved streamlining processes for operational efficiency, driving adoption of new features, and maintaining high customer renewal rates - all directly relevant to what venues need when adopting new ticketing platforms. Having worked across business development, project management, and customer service in the Australian market, Hayley understands both the technical requirements and relationship aspects that make implementations successful.
Starting as Sales Executive in 2009, Hayley progressed through increasingly senior roles including Service Delivery Manager and General Manager, giving her comprehensive understanding of the entire customer journey. Her experience coordinating teams, managing complex software implementations, and ensuring smooth go-lives will be invaluable as we support Australian venues through their transition to Tixly.
Supporting Australian Venues
This appointment reflects our commitment to providing genuine local support in Australia, as we do in all of our other markets. Having someone who understands the specific needs of Australian performing arts organisations ensures we can deliver solutions that work for the local market from day one.
Hayley's experience means Australian venues will receive the same high-quality support that our European and North American clients value. Her background in project management and team leadership positions her perfectly to guide venues through implementation whilst building long-term partnerships.
We believe timing is ideal for bringing our specialised performing arts ticketing platform to Australia. Venues increasingly seek solutions that provide operational efficiency whilst maintaining direct customer relationships - exactly what Tixly delivers.
What This Means for Australian Cultural Venues
Our arrival in Australia brings ticketing technology built specifically for performing arts organisations. Unlike generic event platforms, Tixly handles complex subscription packages, detailed reporting, and the long-standing customer relationships that define successful cultural venues.
Australian venues can now access the same innovative solutions that have helped European and North American cultural organisations streamline operations whilst building stronger audience relationships. Features like seamless integration capabilities, bulk action tools, and modern design ensure venues can connect with existing systems whilst enhancing their customer experience.
"We're thrilled to have Hayley join Tixly as we establish our presence in Australia. She brings incredible knowledge of both the Australian market and ticketing operations, making her the perfect person to guide our expansion. Her customer-centric approach and understanding of performing arts venues ensures she'll help us deliver the same partnership-focused service our clients value globally. We're excited to see where this journey takes Tixly in Australia."
— Hrefna Sif Jónsdóttir, Managing Director, Tixly
"I'm excited to join Tixly during this pivotal expansion into Australia. Having worked in ticketing for over 15 years, I've seen how the right platform can transform venue operations and customer relationships. Tixly's focus on performing arts venues and their genuine partnership approach aligns perfectly with what Australian cultural organisations need. I look forward to introducing venues to a platform that will enhance both their operational efficiency and audience experience."
— Hayley Dobbs, Operations Manager Australia, Tixly
With Hayley’s addition to the team we’re excited to introduce our event ticketing software to Australian performing arts organisations. Our goal remains consistent: providing technology that enhances rather than complicates venue operations, enabling cultural organisations to focus on what they do best - creating exceptional live performance experiences.
Ready to learn how Tixly can support your Australian venue? Contact us to discuss your specific requirements.
