This partnership connects your ticketing data directly to marketing tools designed specifically for theatres, operas, and cultural venues. Together, we're helping you spend less time wrestling with spreadsheets and more time creating meaningful connections with the people who love what you do.
Who MarketHype is
MarketHype is an audience development and marketing automation platform built exclusively for cultural institutions. Unlike generic marketing tools, MarketHype understands the unique needs of performing arts venues, from subscription campaigns and donor engagement to last-minute rush sales and post-show follow-ups.
The platform automatically syncs with your Tixly ticketing data, giving you real-time insights into who's buying tickets, what they're attending, and how they engage with your venue. From there, you can segment audiences by virtually any criteria (purchase history, event preferences, demographics, spending habits) and create highly targeted, personalised campaigns across email, SMS, and social media.
MarketHype eliminates the manual importing and exporting of contact lists, reduces human error, and brings all your marketing touchpoints into one streamlined system. It's marketing automation that actually understands the rhythm and reality of running a cultural venue.
How this partnership helps your venue
When you connect MarketHype with Tixly, your ticketing data flows automatically into your marketing platform. That means every campaign starts with accurate, up-to-date information about your patrons. No more outdated spreadsheets or guesswork about who to target.
Segmentation becomes powerful and precise. You can identify first-time buyers, lapsed subscribers, frequent attendees, or people who only come for certain types of performances. Then create personalised email campaigns, automated reminders, exclusive offers for loyal patrons, and post-show follow-ups that keep your venue top of mind.
Reach your audience across multiple channels: email, SMS, or targeted social media ads on Facebook and Instagram. Set up automated workflows that run themselves, nurturing relationships and driving ticket sales without constant manual intervention. Send a reminder three days before a show, follow up with a thank-you message afterwards, or alert frequent attendees about similar upcoming performances, all automatically.
MarketHype connects your campaigns directly to ticket sales, so you can see exactly how many tickets are booked from each email or SMS you send. Every campaign is tracked from message to purchase, showing the real impact of your communication in tickets sold and revenue generated.
The analytics tell you what's working. Live sales statistics, campaign performance data, and audience insights help you understand which messages resonate, which segments convert, and where to focus your efforts. That means smarter decisions, better results, and more confidence in your marketing strategy.
Why this partnership works
Both Tixly and MarketHype are built on the belief that technology should simplify your work, not complicate it. Cultural venues operate with lean teams, tight budgets, and ambitious goals. You need tools that work together seamlessly, deliver measurable results, and respect the time and expertise of your staff.
This partnership brings that philosophy to life. By connecting your ticketing platform directly to marketing automation designed for the arts, we're helping you turn data into action, insights into engagement, and one-time attendees into lifelong supporters.
Discover More Integrations
MarketHype joins a growing network of trusted partners in the Tixly ecosystem, carefully selected to extend what your box office software can do. From payment processing to audience engagement and beyond, our integrations work together to give you the flexibility your venue needs.
To hear how Tixly and MarketHype can benefit your venue, get in touch with us today.
