Complete Transparency with Event Audit Trails
We've built a comprehensive audit trail system that logs every change made to your events, including what was changed, who made it, and when. This addresses a critical need for venues with multiple staff members managing events or when you need to trace back decisions made during busy season planning.
The Audit Trail tracks changes made by your staff through the platform or automatically via planning software integrations. You can filter by user, date, or specific changes, and export the data when needed for reporting. The audit trail monitors everything from basic event information and pricing to access controls, refund policies, and ticket type settings.
This level of transparency is particularly valuable for performing arts venues where accountability and decision tracking are essential for smooth operations and financial oversight.
Streamlined Event Pricing with Enhanced Price Matrix
We've redesigned the pricing workflow to eliminate the manual work that used to slow down event setup. The new Price Matrix supports Pricing Formulas that automatically calculate prices based on a base price you set for each event.
This system allows you to set each ticket type to equal the base price, add or subtract a percentage, or add or subtract a specific amount. It's especially helpful for venues managing complex pricing across different seating areas and subscription tiers.
The real efficiency gain comes from Excel integration - you can copy pricing data directly from a spreadsheet and paste it into the matrix. The event ticketing system automatically links ticket types and imports the prices for each zone, eliminating tedious manual entry for every performance.
Enhanced Integration Capabilities
We've expanded our API infrastructure to support more sophisticated integrations with your existing systems. The Admin API now provides additional event data including ticket types, price matrices, allocations, and event tags. You can also extract revenue and ticket counts per ticket type for detailed financial analysis.
We've maintained our commitment to open APIs because your ticketing platform should work seamlessly with your other business tools. Enhanced security features like single-display API keys and IP address restrictions provide enterprise-level protection whilst keeping implementation straightforward.
Precise Customer Data Management
We've improved the Import/Update Customers module to give you surgical control over customer data management. You can now update specific fields only, work with custom fields for different customer groups, and choose whether to overwrite empty values.
This approach means you can import new customer data without accidentally removing information your staff has carefully maintained in the event ticketing system. It's particularly valuable for venues with complex customer segmentation or detailed member profiles.
Flexible Financial Management
We've developed more sophisticated refund handling for complex transactions. The event ticketing software now manages refunds to multiple payment types within the same transaction - if someone paid with both cash and card, you can refund to both payment methods as needed.
Your staff can specify exact amounts to refund to each original payment method, providing complete flexibility whilst maintaining accurate financial reconciliation.
Comprehensive Reporting Capabilities
We've introduced the Ticket Type Report in our box office software, which breaks down ticket and fee sales over any transaction period. The report shows performance by ticket type, price zone, and each fee with VAT breakdowns - giving you the detailed financial analysis needed for budgeting and performance evaluation.
You can filter by specific date ranges, events, or ticket types, and group results by event date, event group, fee type, or ticket type categories. This level of detail helps venues understand exactly how different pricing strategies and seating areas perform financially.
Smarter Customer Communication
We've enhanced our email and SMS messaging within the performing arts ticketing software to ensure comprehensive communication coverage for all ticket buyers. When you schedule messages to go out before an event (such as 48 hours in advance with parking information or show notes), the system now automatically sends that same message to anyone who purchases tickets after the scheduled send time.
This means every ticket holder receives the same essential information about their event, whether they booked months in advance or purchased last-minute tickets. The enhancement ensures consistent communication across your entire audience without requiring additional manual work from your team. It's particularly valuable for sharing venue updates, safety protocols, or special event details that apply to all attendees.
Operational Efficiency Improvements
We've streamlined special offer creation with an "All events in this event group" option that automatically adds every event in a group to your special offer using the first event's settings as defaults. This saves significant time when running promotions across entire seasons or multi-performance runs.
Additionally, we've enhanced gift card management by allowing certain gift card groups to remain hidden from customer accounts, giving you more control over which cards customers see for personal use versus cards intended as gifts.
Want to see how these operational tools can make your venue management more efficient and transparent? Book your personalised demo today.
