Brand guide
This guide contains our assets and brand guidelines. For media inquiries, please email design@tixly.com
Logo
We are proud of our logo. Follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple, modern word-mark followed by 5 dots that indicate ticket perforation.
Usage
It’s important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. Its orientation, colour, and composition should remain as indicated in this document — there are no exceptions.
Do
Don't
Clear space
Our logo works best when it has enough room to breathe. Keep a clear space of ‘×’ around our logo at all times to maintain its visual impact in every composition.
× = the x-height of the wordmark.
Colour palette
Our colour palette consist of bold and friendly colours. The main colour “sunrise” should be used for most cases, but we use the accent colour palette for illustrations and some brand elements.
Download the swatch files to use in all Adobe CC applications for designs (ASE) or in development environments (LESS, SCSS).
Typography
We user our own font, Tixly - which is a modified version of Runda from PS Typelab. It is a geometric sans-serif font that compliments the circular shapes used in the Tixly logo.
Please note that Downloads only work with @tixly.com email addresses and the font is not available for 3rd party use.
Styles
We use the following styles in all applications: Light, Regular, Medium and Bold. We never use italic versions of the font.
Tixly Light
Weight: 300
Style: normal
Tixly Regular
Weight: 400
Style: normal
Tixly Medium
Weight: 500
Style: normal
Tixly Bold
Weight: 700
Style: normal
Fallback font
We use Inter as a fallback font where custom fonts cannot be used. For example, all Google documents (Slides, Sheets & Docs) and Microsoft (Word, Excel, Powerpoint). Don't use Inter for any other application.
See more details about Inter and download options from Google fonts.
Icons
We custom craft our icons when needed, but rely on the core icons from Nucleo. They are mostly seen on our website, in our purchase flows and apps, but can be used anywhere. Rely on them when words are not enough.
Please note that Downloads only work with @tixly.com email addresses and the icons are not available for 3rd party use.
Photography
Our photography style is simple and real. We like to tell stories with our photographs and show people and their workplaces in an intimate setting. Avoid staged photos of people staring at the camera and use engaging images of people enjoying themselves. When possible, instead of showing people using our product, show the feeling or the result our product will deliver to people.
Do
Don't
Writing
Tixly’s writing is friendly and professional, using direct and concise language while avoiding jargon and reflecting the brand's values and personality.
Funny or serious?
Funny
Casual or formal?
Funny
Irreverent or respectful?
Funny
Enthusiastic or matter-of-fact?
Funny
Our voice
Our voice brings to life the stories we tell and the benefits that we offer. It builds and deepens our relationships with clients. It’s authentic, real, and consistent across all touchpoints.
We make ticketing enjoyable, effortless and profitable for leading performing arts venues.
By providing a fully integrated suite of event ticketing solutions that help venues deliver better experiences for their ticket buyers and drive box office results.
To challenge the status quo and set new standards in the way ticketing is conducted.
Ticketing professionals who work for performing arts venues and culture houses around the world.
Personality
We believe these four brand principles reflect our unique personality.
We are clear, uncomplicated and easy to understand. We believe in simplicity with substance.
We are endlessly curious, embrace challenges and are not lead by how things have always been done.
We don’t take ourselves too seriously, feel free to be ourselves and take time to have fun along the way.
We are committed to our customers, are open and honest about what we can and can’t do, and we deliver what we promise.
How we write
As you write brand copy for Tixly, keep these essential do's and don'ts top of mind. Following these guidelines will help you craft compelling and impactful messaging that represents our brand.
Do
Don't
Templates
We use templates to keep our document styles and messaging consistent across different platforms.
Slack theme
Bring Tixly’s brand colours into Slack. Simply copy the values below, send a message to yourself or to a channel and click “Apply Slack theme”.
#282A36, #44475A, #50FA7B, #FF5555
Google Slides templates
Open Google Slides, then click “Template gallery” in the top right corner, Choose any of the available templates to create a document using it.
Please note that Google templates only work with @tixly.com email addresses and the templates are not available for 3rd party use.
Google Docs templates
Open Google Docs, then click “Template gallery” in the top right corner, Choose any of the available templates to create a document using it.
Please note that Google templates only work with @tixly.com email addresses and the templates are not available for 3rd party use.
Figma Slides templates
Open Figma, then click “Create” in the top right corner and choose “Slide”. Click “Tixly Slide Deck” from templates to create a new slide deck using the template.
Please note that Figma templates are available on request.
Other templates
We have templates available for other programs and platforms. If you need something specific, please contact design@tixly.com