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Tixly updates: automated subscription renewals

Subscription renewals are one of the most time-consuming processes in performing arts ticketing. We've built a renewal workflow that handles the whole process from inside Tixly, so your team spends less time managing spreadsheets and more time focused on your audiences.

Woman working on laptop using automated subscription renewal featere in Tixly

The renewal process is now managed directly from the Renewal tab of any Fixed Seat Subscription. Your team selects which subscription to renew from and which to renew into, and ticket types are automatically mapped from the original subscription to the new one.

Before confirming, you get a full summary of everything that's about to happen: original seats, events, and how many subscriptions are being renewed per customer. Renewal reservation descriptions, email reminders, order delivery types and basket settings are all set at this stage, so nothing is confirmed until you're ready.

Once processed, subscribers receive an email with a link to complete their purchase and secure their seats for the new season. Progress is saved throughout, so your team can stop partway through and pick it up another day without losing anything.

After processing, a full review shows all renewal reservations, links to the orders online, and any issues encountered.

The renewal process isn't limited to straightforward same-hall renewals. Subscriptions with multiple halls, different numbers of events, unnumbered halls, and different halls in the new subscription can all be renewed. Where halls or price zones change, the system performs a best available seat search automatically.


Conflict resolution built in

Real subscription data is messy. Seats get blocked, ticket types change, and occasionally two customers end up with the same seat on record. Rather than surfacing a wall of errors, the system flags each issue and gives your team the tools to resolve it.

The conflicts you can resolve are:

  • Seats that have already been sold

  • Seats with blocked allocations

  • Invalid seat assignments, where the original subscription has multiple seats in a hall that don't match a fixed seat subscription

  • Duplicate seat holders, where more than one customer has the same seat on record

  • Unmapped ticket types, where the original subscription has a ticket type not set to be renewed

  • Renewing from a subscription that doesn't meet the minimum events threshold

For each one, your team chooses how to handle it, whether that's moving a seat, reassigning an allocation or excluding an order from the renewal, before anything is confirmed. You'll also get a warning where there's potential for seating conflicts based on available seats in a selected price zone. Renewals are created against the seats available in the new subscription, so the new events need enough capacity for everyone renewing in.


For your subscribers

Subscribers can opt out of having their seats renewed for future subscriptions directly through their online account. This is configurable per subscription. 

The visibility control for reservations on My Pages has been updated. The previous yes/no toggle has been replaced with three options: never hide, always hide, or hide until a specified date. This gives you more precise control over when renewal reservations appear to subscribers, which helps manage expectations during the renewal window.


For your team

A new badge in box office gives your team a quick view of a customer's active and past subscriptions without leaving the customer card. Future renewal settings can be reviewed and adjusted here too, giving your team a clear picture of each subscriber's status during the renewal period.

A new Merge Subscriptions module lets you consolidate multiple orders a customer holds for the same subscription into a single order. This is particularly useful where a subscriber's order history has become fragmented over time.

Two new subscription modules handle renewals once the process has started. Access to both can be limited to specific users through the User Module, so renewal management sits with the people who should be doing it.

To have automated subscription renewal activated for your workgroup, get in touch with your local Tixly support team.

Sigrún Arna Sigurðardóttir

Sigrún Arna Sigurðardóttir

Sigrún Arna Sigurðardóttir

Sigrún Arna Sigurðardóttir

Product & Engineering Director

Product & Engineering Director

Questions?

What subscriptions does automated renewal support?
Does it automatically charge subscribers' payment details?
What happens if a subscriber's original seat isn't available?
Can subscribers opt out of renewal themselves?
Can renewal reservations be removed once created?