Trafalgar Tickets is the ticketing division of Trafalgar Entertainment’s growing theatre venue business founded by Sir Howard Panter and Dame Rosemary Squire in 2017. Trafalgar Tickets was created in 2021 to create a consumer-centric ticketing service for Trafalgar Theatres’ portfolio of venues, which welcomes over 2 million patrons annually. Most recently Trafalgar Theatres acquired the Pavilion Theatre in Glasgow, and will open the ground-breaking Olympia Theatre in 2025, the biggest new permanent theatre to open in London since the 1970s.
Tixly is a leading provider in software solutions for the culture market that allows their customers to manage and sell events, manage their customers through advanced CRM and enable marketing with enhanced segmentation tools. Currently, Tixly provides services to over 100 venues and cultural organisations around the world, including some of the world's most respected venues such as Musikhuset Aarhus, Het Concertgebouw in Amsterdam and Kulturhuset Stadsteatern in Stockholm.
Hrefna Sif Jónsdóttir, Tixly’s Managing Director:
“We are highly confident that this collaboration, which is an important milestone for us as a growing company, will benefit not only us, but also all our clients across Europe and the US as well as of course Trafalgar Tickets.
“At Tixly, we thrive on being pushed out of our comfort zone and being challenged to provide creative and simple solutions to complex problems. We’ve already had to provide a lot of new functionality within the initial planning phase of the project, and we will continue to rapidly develop the system to accommodate the breadth of the Trafalgar operation. Of course, this benefits all users of the Tixly system.”
“We are extremely excited to start working with Trafalgar Tickets and to continue expanding our innovative solution in the UK, and our other markets simultaneously. We are certain that this will be a fruitful and strong collaboration that we are grateful to be a part of.”
Johan Oosterveld, Trafalgar Tickets’ CEO:
“I am thrilled we have found a partner in Tixly whose approach to technology and product development is so aligned with our own. We share a desire to reimagine how customers and producers interact with our venues. By leveraging Tixly’s advanced feature set within our technology stack, we will be able to unlock commercial opportunities and accelerate our growth ambitions in the UK and internationally, whilst delivering better services to producers and promoters.”
Patrick Morsman, Tixly’s Sales and Operations Manager for UK & Ireland:
“It was a comprehensive tender process that looked beyond the “usual suspects”. Trafalgar Tickets showed themselves to be a forward-looking team who wanted to work with a company that could be responsive to their needs. They were also looking for a provider that is immersed not just in ticketing but also in cutting edge technology and can continually suggest simpler ways of working. We’re so excited to get the first venues up and running later this year and to be able to share the functionality with the rest of the UK Arts and culture community.”
Liam Oakley, Trafalgar Tickets’ Director of Operations:
“Our search for a ticketing system was rigorous with demanding requirements to ensure we could deliver the desired operational and commercial outcomes. Having already selected other best-in-class technical solutions, it was essential that our ticketing platform could integrate with them whilst offering its own advanced functionality. Tixly proved to be the perfect fit - a feature-rich yet intuitive system with strong foundations from which the platform can evolve to meet the ever-changing needs of event ticketing.”
The implementation will start later this year with all of Trafalgar’s UK regional venues to be up and running within the next 12 months. The migration process can be expedited due to Tixly’s seamless integration process.
Hrefna Sif Jónsdóttir