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Tixly’s client meetup: Malmö 2026

Last week, we brought together 135 representatives from 53 venues across the Nordics for a day of sessions, conversations, and Swedish fika at Clarion Hotel Malmö Live. It was a brilliant day. Seeing so many familiar faces in one room - and hearing how our clients are thinking about the year ahead - is something we look forward to every time.

Reception desk with badges

What was on the programme

Sigrún Arna Sigurðardóttir, Tixly's product and engineering director, opened the day with a look at where Tixly is heading - new add-on products and upcoming features. Pernilla Johansson followed with a product development update, and Steinar Eyþór Valsson spoke about AI at Tixly.

Our partners contributed to the programme too, with sessions from CultureSuite, MarketHype and Protect Group. Then to close it all off, Colin Moon held  an engaging session on cracking the Nordic code.

The evening before, MarketHype hosted pre-drinks on the rooftop terrace. On Wednesday evening, there were pre-dinner drinks courtesy of CultureSuite before we sat down together for dinner.


Looking ahead

Events like this are important to us. The conversations that happen in the room - about what's working, what venues are focused on, what's coming next - are ones we carry back into our work.

We're already thinking about how to make the next one even better. And we've heard the request for a DJ, from the post-event attendee feedback.

We're already looking forward to the next one.

A big thank you to CultureSuite, MarketHype and Protect Group for their contributions to the programme, and to every client who made the trip to Malmö.

Sindri Már Hannesson

Sindri Már Hannesson

Sindri Már Hannesson

Sindri Már Hannesson

Marketing Director

Marketing Director

Image gallery

Getting badges and signing in to the meetup
Steinar Eyþór Valsson, It's not just hype presentation about how Ai is impacting development at Tixly
Sigrún Arna Sigurðardóttir giving her presentation on Tixly's development projects
A group of people engaging in conversation at an event, one holding a plate of food.
A speaker stands facing an audience member, engaged in discussion in a conference setting.
A diverse group of people attentively listening in a conference setting with some engaged and others focused.
Audience member holding a microphone asking a question.
Audience members during a presentation about Secure wallet
Arnar Björnsson with Per Kristian Indrehus from Kulturhuset Ælvespeilet
Audience members seated in a conference setting, some engaging while one man looks thoughtfully at the camera.
A person sits against a wall on the floor, using a laptop, while others stand and chat in the background.
Pernilla Joahnsson laughing on stage
A group of people in a casual setting, engaged in conversation and wearing colorful clothing.
Tixly's team that attended the Client Meetup in Malmo
A group of people engaged in discussion at a conference or meeting, seated around tables.
A blonde woman smiles while holding a drink
Engaged audience member focused on what's happening on stage
Lunch at the venue
Getting badges and signing in to the meetup
A group of people engaged in discussion at a conference or meeting, seated around tables.
A person sits against a wall on the floor, using a laptop, while others stand and chat in the background.
Audience member holding a microphone asking a question.
Sigrún Arna Sigurðardóttir giving her presentation on Tixly's development projects
Lunch at the venue
Tixly's team that attended the Client Meetup in Malmo
A speaker stands facing an audience member, engaged in discussion in a conference setting.
A blonde woman smiles while holding a drink
Pernilla Joahnsson laughing on stage
Audience members during a presentation about Secure wallet
A group of people engaging in conversation at an event, one holding a plate of food.
Audience members seated in a conference setting, some engaging while one man looks thoughtfully at the camera.
A diverse group of people attentively listening in a conference setting with some engaged and others focused.
Steinar Eyþór Valsson, It's not just hype presentation about how Ai is impacting development at Tixly
Engaged audience member focused on what's happening on stage
A group of people in a casual setting, engaged in conversation and wearing colorful clothing.
Arnar Björnsson with Per Kristian Indrehus from Kulturhuset Ælvespeilet
Getting badges and signing in to the meetup
Audience members seated in a conference setting, some engaging while one man looks thoughtfully at the camera.
A person sits against a wall on the floor, using a laptop, while others stand and chat in the background.
Steinar Eyþór Valsson, It's not just hype presentation about how Ai is impacting development at Tixly
Pernilla Joahnsson laughing on stage
Sigrún Arna Sigurðardóttir giving her presentation on Tixly's development projects
A group of people in a casual setting, engaged in conversation and wearing colorful clothing.
A group of people engaging in conversation at an event, one holding a plate of food.
Tixly's team that attended the Client Meetup in Malmo
A speaker stands facing an audience member, engaged in discussion in a conference setting.
A group of people engaged in discussion at a conference or meeting, seated around tables.
A diverse group of people attentively listening in a conference setting with some engaged and others focused.
A blonde woman smiles while holding a drink
Audience member holding a microphone asking a question.
Engaged audience member focused on what's happening on stage
Audience members during a presentation about Secure wallet
Lunch at the venue
Arnar Björnsson with Per Kristian Indrehus from Kulturhuset Ælvespeilet