Why Theatre Royal Sydney Chose Tixly
Theatre Royal Sydney, with its remarkable 192-year history, reopened in 2021 after extensive refurbishment. The 1,200-seat venue, designed by renowned architect Harry Seidler, features striking modernist design elements including a 13-metre glass entrance and distinctive concrete foyer ceiling. From major international musicals to intimate performances, the theatre's diverse programming makes it an ideal partner for showcasing what Tixly can achieve.
“We are excited to announce a transformative partnership between Theatre Royal Sydney and Tixly, designed to enhance the customer experience in unprecedented ways. This collaboration is a testament to our dedication to providing an exceptional experience for both our producers and patrons. By leveraging Tixly's cutting-edge technology, we are introducing features such as self-exchange options for tickets, offering our customers the flexibility they need in today's ever-changing world. This partnership not only brings new functionalities to our market but also ensures that our audiences and producers benefit from the highest standards of service and engagement. We look forward to setting a new benchmark in the industry and creating memorable experiences for all.”
— Houri Tapiki, General Manager, Theatre Royal Sydney
This collaboration marks Tixly's first venture into Australia, building on our successful relationship with Theatre Royal Sydney's parent company, Trafalgar Entertainment, which began in the UK in 2023. The partnership demonstrates how our event ticketing software handles the complex needs of theatrical organisations whilst maintaining the straightforward approach that venues appreciate.
What Sets Us Apart in the Australian Market
We've worked with performing arts venues across the Nordics, UK, Europe, and North America, focusing specifically on the unique needs of theatres, symphony orchestras, operas and more rather than generic event ticketing. Our web-based ticketing platform addresses the specific challenges that performing arts organisations face whilst maintaining full system ownership and customer data control.
Australian venues need flexibility combined with ease of use - the ability to manage complex pricing structures, handle bulk actions efficiently, and maintain seamless integration with existing tools like planning software, payment providers, and guest management systems. Our box office software delivers this functionality through clear workflows and intuitive design that makes staff onboarding straightforward.
Proven Experience with Cultural Venues
We work with cultural institutions like Het Concertgebouw in Amsterdam, Wiener Konzerthaus in Vienna and Kulturhuset Stadsteatern in Stockholm, providing solutions that handle sophisticated programming requirements. These partnerships have taught us what venues need: intuitive event ticketing that enhance the guest experience from ticket purchase to curtain call.
Our approach emphasises transparency, modern design, and practical functionality. We've built comprehensive membership management, automated email scheduling, and detailed reporting tools that help venues understand their audiences whilst creating opportunities to strengthen relationships through direct communication.
Looking Forward: Australian Expansion
“Expanding to Australia represents a significant milestone in Tixly's global journey. Theatre Royal Sydney embodies the perfect blend of historical significance and modern innovation that resonates with our mission to transform the ticketing experience. Building on our successful partnership with Trafalgar Entertainment in the UK, we're thrilled to bring our straightforward, powerful ticketing solutions to the Australian market. This collaboration allows us to support one of Australia's most iconic cultural institutions while establishing a foundation for further growth in the region.”
— Hrefna Sif Jónsdóttir, Managing Director, Tixly
Theatre Royal Sydney will go live with Tixly in August 2025, providing an enhanced ticketing experience that serves both patrons and venue staff. The implementation will demonstrate how our ticketing platform's flexibility and powerful features adapt to diverse programming needs, from major international productions to more intimate performances.
