What Tixly’s CRM Tools Offer
360° Customer Overview
At the heart of Tixly’s CRM is a 360° customer overview. This feature consolidates key customer data, such as purchase history, preferences, and memberships, into an intuitive interface. Venues gain a comprehensive understanding of their audiences, making it easier to identify patterns and personalise communications.
For instance, loyal patrons can be tagged as VIPs, enabling venues to craft exclusive offers or early access benefits. Similarly, first-time attendees can be flagged for welcome emails or special promotions to encourage repeat visits. By tailoring outreach to specific audience segments, venues can cultivate stronger relationships and drive long-term engagement.
Tailored Communication for Every Step of the Journey
Pre-Event Engagement
Personalisation starts long before the curtain rises. With Tixly, venues can send tailored pre-event emails with essential details like parking instructions, start times, or even dining recommendations. These proactive communications ensure patrons feel prepared and valued, setting the stage for a positive experience.
Post-Event Follow-Ups
Engagement doesn’t end when the show does. Post-event emails can include thank-you messages, surveys to gather feedback, or exclusive discounts for future events. By staying connected, venues remind patrons that their experience matters, encouraging repeat visits and strengthening the relationship.
Venue-Specific Scenarios: CRM in Action
A Symphony Orchestra
Using Tixly’s segmentation tools, a symphony targets frequent single-ticket buyers with an exclusive offer for discounted season subscriptions. By identifying this audience segment, the symphony increases subscription sales while fostering deeper connections with regular attendees.
A Theatre
A theatre identifies patrons who frequently attend plays but haven’t explored musicals. Leveraging CRM insights, the venue sends these patrons a tailored promotion for an upcoming musical, encouraging cross-genre interest and broadening their engagement.
An Opera House
An opera house uses tagging to create a loyalty program for donors who contribute annually. These VIP patrons receive personalised invitations to exclusive pre-show receptions, reinforcing their importance to the organisation and improving donor retention.
A Ballet Hall
A ballet hall segments impulsive buyers—those who purchase tickets close to show dates. Using Tixly’s tools, they send last-minute reminders or discounts to fill remaining seats, turning potential losses into revenue while maintaining audience satisfaction.
Enhancing the Audience Journey with Data-Driven Insights
Tixly’s CRM goes beyond collecting data—it transforms it into actionable insights. Venues can track ticket sales, monitor engagement, and analyse event performance in real time. These insights enable informed decisions on pricing strategies, programming, and audience targeting.
For example, a venue might notice a segment of patrons frequently attending family-friendly performances. Using this data, the venue can plan additional shows or create targeted promotions to maximise engagement and revenue.
The Business Impact of CRM Tools
Investing in CRM tools isn’t just about personalisation—it’s about improving overall operational efficiency and profitability. Benefits include:
Increased Ticket Sales: Targeted offers and segmentation drive higher conversion rates.
Loyalty and Retention: Personalised loyalty programs deepen patron connections, encouraging repeat visits.
Operational Efficiency: Automation reduces manual workload for staff, freeing time for creative or strategic initiatives.
By delivering these benefits, Tixly helps venues create sustainable audience relationships that extend far beyond a single event.
Personalising the Audience Journey with Tixly
In today’s competitive cultural landscape, personalisation is no longer optional—it’s essential. Tixly’s CRM tools empower venues to craft tailored experiences that delight audiences and foster loyalty. From audience segmentation and loyalty programs to real-time analytics, Tixly ensures every interaction feels meaningful and impactful.
Ready to transform your audience engagement? Discover Tixly's CRM tools today.
