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Odense Teater’s Move to Self-Service.

Odense Teater’s Move to Self-Service.

Odense Teater’s Move to Self-Service.

Odense Teater’s Move to Self-Service.

Odense Teater’s Move to Self-Service.

How Odense Teater changed their work processes and regained valuable insight of their customers and data.

Odense Teater

Denmark

Odense Theater Facade

18%

Optimization in Daily Workflows

18%

Optimization in Daily Workflows

18%

Optimization in Daily Workflows

18%

Optimization in Daily Workflows

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About Odense Teater

Odense Teater is one of three large regional theaters in Denmark with a strong anchoring around some of the biggest cities and with a large regional catchment area. With roots dating back to 1796, Odense Teater has operated as a professional theater for more than 200 years.

With five stages seating audiences up to 500, Odense Teater is regarded as one of the most respected theaters with modern enterpretations of the great historical dramas as well as modern musicals, new genres and performances.

90k

Tickets Sold Annually

90k

Tickets Sold Annually

90k

Tickets Sold Annually

90k

Tickets Sold Annually

86%

Online Sales Percentage

86%

Online Sales Percentage

86%

Online Sales Percentage

86%

Online Sales Percentage

5

Number of Halls at the Venue

5

Number of Halls at the Venue

5

Number of Halls at the Venue

5

Number of Halls at the Venue

400+

Number of Events Annually

400+

Number of Events Annually

400+

Number of Events Annually

400+

Number of Events Annually

The Challenge

Odense Teater Wanted to Save Time and Have More Control

Odense Teater had for years outsourced all handling and administration of their events and ticket sales to a 3rd party full service provider. Creation and ongoing administration of all their performances had to be first communicated and then carried out by an external partner and then reviewed and corrected afterwards. Especially during covid-19, when there were numerous cancellations and relocations of shows, this turned out to be a very demanding division of work and also often led to long processing times and unhappy ticket buyers.

Furthermore, all direct customer contact and service was to a high degree outsourced to the external operator. Not only was the day-to-day ticket administration cumbersome and time consuming, but more importantly, all insights and knowledge of the theater's customers and their inquiries was not directly accessible due to the outsourcing to a third party. Odense Teater realized that with business essential operations and insights outsourced, the distance between the theater and its customers had become too wide!

Odense Teater, Large Hall

Store Scene Hall

Odense Teater, Large Hall

Store Scene Hall

Jacob Schjødt, Theater Director

Jacob Schjødt, Theater Director

Jacob Schjødt, Theater Director

Jacob Schjødt, Theater Director

The new management at Odense Teater took a drastic and strategic decision in the spring of 2022 to go from outsourcing to having full in-house control with Tixly, changing all tasks and workflows; from administration of the theater's events and sales to all contact points with its customers. More importantly, Odense Teater also wanted to get hands-on access to all their data and insights directly in Tixly such as buying trends, 360 views of ticket buyers and full CRM data of all Odense Teater’s customers.

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The Solution

Switching to Tixly Made Big Changes Possible

Tixly, with its powerful set of features and functionality with an intuitive software, turned out to be the right choice for Odense Teater making it possible for the theater's employees to carry out all tasks and workflows themselves directly and swiftly.

Tixly’s attractive pricing model made it possible to insource the tasks related to ticket sale with a budget for upgrades and optimisation of their organization.

Fully Branded Sales Process

The buying flows are light, fast and obstacle free. This in turn creates happy customers and a higher conversion and ticket sales!

More About this Feature

Fully Branded Sales Process

The buying flows are light, fast and obstacle free. This in turn creates happy customers and a higher conversion and ticket sales!

More About this Feature

Target Customers with Segmentation

Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.

More About this Feature

Target Customers with Segmentation

Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.

More About this Feature

Discover Customer Preferences

Tixly comes equipped with many standard reports and tools to help you and your event stakeholders track sales and discover customer preferences for highly-targeted event promotions, marketing and customer relationship development.

More About this Feature

Discover Customer Preferences

Tixly comes equipped with many standard reports and tools to help you and your event stakeholders track sales and discover customer preferences for highly-targeted event promotions, marketing and customer relationship development.

More About this Feature

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The Results

Odense Teater Optimized their Daily Workflows by 18%

Odense Teater has reduced customer response times in communication with ticket buyers and optimized a range of internal workflows and processes. Additionally, they have now gained control and access to their own data and get valuable knowledge of their customers they didn’t have before.

The result is that Odense Teater and their dedicated employees are on top of things - the daily work with their many loyal customers not only is far more efficient but also a lot more fun! 

Allann Wissmann, Head of HR and CFO at Odense Teater

"With Tixly, we met a professional and friendly organization who in collaboration with the key employees at Odense Teater completed a perfect implementation of our new ticketing system. At the same time, the theater now has a system that lives up to our staff’s expectations of a modern, professional and user-friendly ticket system, which on top facilitates a number of optimisations of our work in all departments."

Allan Wissmann

CFO and HR Manager at Odense Teater

18%

Optimization in Daily Workflows

18%

Optimization in Daily Workflows

18%

Optimization in Daily Workflows

18%

Optimization in Daily Workflows