The event ticketing system is crucial for whether we fulfill our ambitions.
About Musikhuset Aarhus
Musikhuset, which just celebrated its 40 year anniversary, is located in the center of Aarhus, the second largest city in Denmark. It is not only the biggest venue in Aarhus, with more than 1 million visitors annually, but also in the entire region and Denmark.
Musikhuset Aarhus is a public institution under the City of Aarhus and houses Aarhus Symfoniorkester, Den Jyske Opera and Det Jyske Musikkonservatorium.
Musikhuset Aarhus Wanted to Save Time and Have More Control
Musikhuset are presenting their venue as two homes; one that is the 35,000 square meter large venue itself and the second that they see as their digital home. From day one in the collaboration with Tixly, Musikhuset Aarhus had a very ambitious and forward thinking strategy for their IT platform with a special focus on system integration and automation.
“The event ticketing system is crucial for whether we fulfil our ambitions” was one of the statements that Tixly had to meet and deliver on. The challenge was to integrate Tixly seamlessly to a wide range of 3rd party solutions used by Musikhuset on a daily basis. Whether it was in the municipality's finance department via an integration to KMD Opus ERP solution, in the Production and Technical department where Yesplan is widely used, or in Marketing and Sales with Mailplatform for comprehensive mail handling.
Musikhuset Aarhus Optimized Their Daily Workflows by 12%
The example with the newly developed “Personal welcome on SMS” has already now after a short period resulted in increased sales of products, more interaction and an opening rate of 89% which exceeds all Musikhuset Aarhus expectations.
Tixly is an essential supplier in Musikhusets strategy and digital hub with multiple solutions. And a major building block and partner in order to fulfill Musikhuset Aarhus’ ambitions for system integration and automation and building their digital home.
"Thank you for a seamless cooperation. Tixly's flexible way of handling our requests and possibilities for system integration helped us to develop a great digital solution. Our audience messaging is now ready to meet the future with a personal and mobile solution that gathers all relevant information in one place. Tickets, practical information, engaging content and food and drinks ordering made easy. It is easy to use, creates upsale and makes our audience happy."
Thomas Krogh Råhlin
Press Director at Musikhuset Aarhus