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Musikhuset Aarhus’ Focus on System Integration and Automation.

Musikhuset Aarhus’ Focus on System Integration and Automation.

Musikhuset Aarhus’ Focus on System Integration and Automation.

Musikhuset Aarhus’ Focus on System Integration and Automation.

Musikhuset Aarhus’ Focus on System Integration and Automation.

The ticket system is crucial for whether we fulfill our ambitions.

Musikhuset Aarhus

Denmark

Musikhuset Aarhus in Denmark

12%

Optimization in Daily Workflows

12%

Optimization in Daily Workflows

12%

Optimization in Daily Workflows

12%

Optimization in Daily Workflows

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About Musikhuset Aarhus

Musikhuset, which just celebrated its 40 year anniversary, is located in the center of Aarhus, the second largest city in Denmark. It is not only the biggest venue in Aarhus, with more than 1 million visitors annually, but also in the entire region and Denmark.

Musikhuset Aarhus is a public institution under the City of Aarhus and houses Aarhus Symfoniorkester, Den Jyske Opera and Det Jyske Musikkonservatorium.

350k

Tickets Sold Annually

350k

Tickets Sold Annually

350k

Tickets Sold Annually

350k

Tickets Sold Annually

90%

Online Sales Percentage

90%

Online Sales Percentage

90%

Online Sales Percentage

90%

Online Sales Percentage

7

Number of Halls at the Venue

7

Number of Halls at the Venue

7

Number of Halls at the Venue

7

Number of Halls at the Venue

1500

Number of Events Annually

1500

Number of Events Annually

1500

Number of Events Annually

1500

Number of Events Annually

The Challenge

Musikhuset Aarhus Wanted to Save Time and Have More Control

Musikhuset are presenting their venue as two homes; one that is the 35,000 square meter large venue itself and the second that they see as their digital home. From day one in the collaboration with Tixly, Musikhuset Aarhus had a very ambitious and forward thinking strategy for their IT platform with a special focus on system integration and automation.

Outdoor concert at Musikhuset Aarhus

Outdoor concert at Musikhuset Aarhus

Outdoor concert at Musikhuset Aarhus

Outdoor concert at Musikhuset Aarhus

View from the Balcony at the Large Hall

View from the Balcony at the Large Hall

View from the Balcony at the Large Hall

View from the Balcony at the Large Hall

“The ticket system is crucial for whether we fulfil our ambitions” was one of the statements that Tixly had to meet and deliver on. The challenge was to integrate Tixly seamlessly to a wide range of 3rd party solutions used by Musikhuset on a daily basis. Whether it was in the municipality's finance department via an integration to KMD Opus ERP solution, in the Production and Technical department where Yesplan is widely used, or in Marketing and Sales with Mailplatform for comprehensive mail handling.

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The Solution

Switching to Tixly Made Big Changes Possible

With Tixly’s open system architecture and wide range of standard APIs, that without a great effort can be accessed directly, or be customized if needed. Tixly’s current APIs that cover business areas such as CMS, ERP and CRM integrations are all well documented and developed to meet present as well as future requests for other integrations at Musikhuset.

One example is their newly developed “Personal welcome on SMS” feature where visitors receive pre- and post text messages on their smartphones with a link to a dedicated subsite on Musikhusets website. Here visitors can get additional service info in relation to their visit, access food and drinks or see a personal greeting from the artist. Information for this is aggregated among others from Tixly’s APIs. Musikhuset and their marketing department have designed and conceptualized the SMS solution and it is developed by an external web agency.

Fully Branded Sales Process

The buying flows are light, fast and obstacle free. This in turn creates happy customers and a higher conversion and ticket sales!

More About this Feature

Fully Branded Sales Process

The buying flows are light, fast and obstacle free. This in turn creates happy customers and a higher conversion and ticket sales!

More About this Feature

Target Customers with Segmentation

Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.

More About this Feature

Target Customers with Segmentation

Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.

More About this Feature

Discover Customer Preferences

Tixly comes equipped with many standard reports and tools to help you and your event stakeholders track sales and discover customer preferences for highly-targeted event promotions, marketing and customer relationship development.

More About this Feature

Discover Customer Preferences

Tixly comes equipped with many standard reports and tools to help you and your event stakeholders track sales and discover customer preferences for highly-targeted event promotions, marketing and customer relationship development.

More About this Feature

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The Results

Musikhuset Aarhus Optimized Their Daily Workflows by 12%

The example with the newly developed “Personal welcome on SMS” has already now after a short period resulted in increased sales of products, more interaction and an opening rate of 89% which exceeds all Musikhuset Aarhus expectations.

Tixly is an essential supplier in Musikhusets strategy and digital hub with multiple solutions. And a major building block and partner in order to fulfill Musikhuset Aarhus’ ambitions for system integration and automation and building their digital home.

Thomas Krogh Råhlin

"Thank you for a seamless cooperation. Tixly's flexible way of handling our requests and possibilities for system integration helped us to develop a great digital solution. Our audience messaging is now ready to meet the future with a personal and mobile solution that gathers all relevant information in one place. Tickets, practical information, engaging content and food and drinks ordering made easy. It is easy to use, creates upsale and makes our audience happy."

Thomas Krogh Råhlin

Press Director at Musikhuset Aarhus

12%

Optimization in Daily Workflows

12%

Optimization in Daily Workflows

12%

Optimization in Daily Workflows

12%

Optimization in Daily Workflows