View All Clients

How Kulturhuset Stadsteatern Developed their Own Solution Suite with Tixly.

How Kulturhuset Stadsteatern used Tixly to develop their own solution suite.

How Kulturhuset Stadsteatern used Tixly to develop their own solution suite.

How Kulturhuset Stadsteatern used Tixly to develop their own solution suite.

How Kulturhuset Stadsteatern used Tixly to develop their own solution suite.

Streamlining internal processes is the key to optimize time usage in a larger organization built on culture values.

Kulturhuset Stadsteatern

Sweden

Kulturhuset Stadsteatern in Sweden
Bottom crop

About Kulturhuset Stadsteatern

Kulturhuset Stadsteatern is a unique venue for cultural events, but also an important space for conversation and reflection on contemporary issues. A wide range of talks, debates, performances, exhibitions and events in different genres take place all year round. It is one of Sweden's most visited cultural institutions with around 3 million visitors annually.

Kulturhuset Stadsteatern at Sergels torg has ten different stages for performing arts, concerts, talks and debates: Stora scenen, Klarascenen, Lilla scenen, Hörsalen, Studion, Lilla studion, Kilen, Kafé Klara and Marionetteatern. There is also the state-of-the-art Klarabiografen, five libraries for different target groups: Rum för Barn, TioTretton, Lava, Kulturbiblioteket and Serieteket, and two galleries for exhibitions: Galleri 3 and 5.

500k

Tickets Sold Annually

500k

Tickets Sold Annually

500k

Tickets Sold Annually

500k

Tickets Sold Annually

700+

Theater Employees

700+

Theater Employees

700+

Theater Employees

700+

Theater Employees

34

Halls in 7 Different Venues

34

Halls in 7 Different Venues

34

Halls in 7 Different Venues

34

Halls in 7 Different Venues

4.000

Number of Events Annually

4.000

Number of Events Annually

4.000

Number of Events Annually

4.000

Number of Events Annually

The Challenge

Kulturhuset Stadsteatern Wanted to Replace Their Ticket System Without Losing Functionality

For decades Kulturhuset Stadsteatern have used their own developed solution including not only a ticket system but also internal personnel systems and other tools used throughout the organization. Having everything developed in house made it possible to tailor made the integration across all systems. As time passed, the house realised that in order to keep up with the market and technology changes, the ticket system needed a big update and the need for a new solution started to grow. In the end it was inevitable that they needed to change to a new system.

Kulturhuset Stadsteatern at Sergels torg © Matilda Rahm

Kulturhuset Stadsteatern at Sergels torg © Matilda Rahm

Kulturhuset Stadsteatern at Sergels torg © Matilda Rahm

Kulturhuset Stadsteatern at Sergels torg © Matilda Rahm

Cultural Center at Stadsteatern © Mikael Olsson

Cultural Center at Stadsteatern © Mikael Olsson

Cultural Center at Stadsteatern © Mikael Olsson

Cultural Center at Stadsteatern © Mikael Olsson

One of the biggest challenges was that the ticket system has to connect to existing internal and external systems including: CRM, finance, reporting, salary and personnel systems. The complexity of this task led to Kulturhuset Stadsteater - as opposed to developing completely new software in house - appointing Tixly as their new ticket system supplier.

Bottom crop

The Solution

Optimizing Integration and Services with the Tixly API

Using different parts of the Tixly API Kulturhuset Stadsteatern could develop integrations and connect various other in house systems in an effective way. Kulturhuset have their own developers in house and the simplicity of the API made it very easy to adapt to, update and incorporate in existing services.

Fully Branded Sales Process

The buying flows are light, fast and obstacle free. This in turn creates happy customers and a higher conversion and ticket sales!

More About this Feature

Target Customers with Segmentation

Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.

More About this Feature

Discover Customer Preferences

Tixly comes equipped with many standard reports and tools to help you and your event stakeholders track sales and discover customer preferences for highly-targeted event promotions, marketing and customer relationship development.

More About this Feature

The Solution

Optimizing Integration and Services with the Tixly API

Using different parts of the Tixly API Kulturhuset Stadsteatern could develop integrations and connect various other in house systems in an effective way. Kulturhuset have their own developers in house and the simplicity of the API made it very easy to adapt to, update and incorporate in existing services.

Fully Branded Sales Process

The buying flows are light, fast and obstacle free. This in turn creates happy customers and a higher conversion and ticket sales!

More About this Feature

Target Customers with Segmentation

Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.

More About this Feature

Discover Customer Preferences

Tixly comes equipped with many standard reports and tools to help you and your event stakeholders track sales and discover customer preferences for highly-targeted event promotions, marketing and customer relationship development.

More About this Feature

The Solution

Optimizing Integration and Services with the Tixly API

Using different parts of the Tixly API Kulturhuset Stadsteatern could develop integrations and connect various other in house systems in an effective way. Kulturhuset have their own developers in house and the simplicity of the API made it very easy to adapt to, update and incorporate in existing services.

Fully Branded Sales Process

The buying flows are light, fast and obstacle free. This in turn creates happy customers and a higher conversion and ticket sales!

More About this Feature

Target Customers with Segmentation

Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.

More About this Feature

Discover Customer Preferences

Tixly comes equipped with many standard reports and tools to help you and your event stakeholders track sales and discover customer preferences for highly-targeted event promotions, marketing and customer relationship development.

More About this Feature

The Solution

Optimizing Integration and Services with the Tixly API

Using different parts of the Tixly API Kulturhuset Stadsteatern could develop integrations and connect various other in house systems in an effective way. Kulturhuset have their own developers in house and the simplicity of the API made it very easy to adapt to, update and incorporate in existing services.

Fully Branded Sales Process

The buying flows are light, fast and obstacle free. This in turn creates happy customers and a higher conversion and ticket sales!

More About this Feature

Target Customers with Segmentation

Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.

More About this Feature

Discover Customer Preferences

Tixly comes equipped with many standard reports and tools to help you and your event stakeholders track sales and discover customer preferences for highly-targeted event promotions, marketing and customer relationship development.

More About this Feature

The Solution

Optimizing Integration and Services with the Tixly API

Using different parts of the Tixly API Kulturhuset Stadsteatern could develop integrations and connect various other in house systems in an effective way. Kulturhuset have their own developers in house and the simplicity of the API made it very easy to adapt to, update and incorporate in existing services.

Fully Branded Sales Process

The buying flows are light, fast and obstacle free. This in turn creates happy customers and a higher conversion and ticket sales!

More About this Feature

Target Customers with Segmentation

Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.

More About this Feature

Discover Customer Preferences

Tixly comes equipped with many standard reports and tools to help you and your event stakeholders track sales and discover customer preferences for highly-targeted event promotions, marketing and customer relationship development.

More About this Feature

Bottom crop

The Results

From Self-Hosted to SaaS

Going from a in house hosted system based on older technology to a SaaS solution resulted in more flexibility, stronger integrations and better streamlined processes throughout the whole organization. Updated and automated workflows for employee handling using the Tixly API has led to fewer manual processes and in the end many saved hours freed up for other tasks. Using updated IT standards when it comes to event ticketing and related services have made maintenance and development much more effective. It has also offered the in house development department the time and technology to focus on updating in house built systems and integration to newer modern versions.

And maybe most importantly, changing to Tixly has given Kulturhuset Stadsteatern a much more modern system in their daily operations resulting in time savings and higher reliability.

Andreas Eriksson, Chief Digital Officer at Kulturhuset Stadsteatern

"We at Kulturhuset Stadsteatern are very happy to have chosen Tixly as ticket system provider. Tixly has a strong and flexible solution that will help us with our needs when it comes to sales, administration, integration and more!"

Andreas Eriksson

Chief Digital Officer at Kulturhuset Stadsteatern