Being both a venue and a ticketing operator the successful way forward was taking control of the ticketing with a modern and versatile software.
Target Customers with Segmentation
Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.
Operations Manager at Kalmarsalen