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Kalmarsalen Took Control of Their Ticketing with Tixly.

Kalmarsalen Took Control of Their Ticketing with Tixly.

Kalmarsalen Took Control of Their Ticketing with Tixly.

Kalmarsalen Took Control of Their Ticketing with Tixly.

Kalmarsalen Took Control of Their Ticketing with Tixly.

Being both a venue and a ticketing operator the successful way forward was taking control of the ticketing with a modern and versatile software.

Kalmarsalen

Sweden

Kalmarsalen, Sweden
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50%

More Revenue per Ticket Sold Online

50%

More Revenue per Ticket Sold Online

50%

More Revenue per Ticket Sold Online

50%

More Revenue per Ticket Sold Online

About Kalmarsalen

The historical building where Kalmarsalen operates was from the beginning a flour mill with origins from the 19th century, successfully operated until 1957 when it was abandoned. In the late 1980th the city of Kalmar bought the building and decided that it should be transformed into a concert house and on the 8th of March 1990 Kalmarsalen was born. 

Throughout the 30+ years that Kalmarsalen now have been operating it has gone from being a pure concert hall to a modern meeting and event facility that also administers ticket sales for external organisers and event promoters around Sweden.

The main stage “Kvarnen” is a flexible hall which can be arranged with 915 numbered seats or up to 1300 using an unnumbered section for stands. The venue has hosted concerts for some of the biggest acts in Sweden and Europe such as Mando Diao, W.A.S.P and Thåström.

150k

Tickets Sold Annually

150k

Tickets Sold Annually

150k

Tickets Sold Annually

150k

Tickets Sold Annually

80+

Venues and Promoters

80+

Venues and Promoters

80+

Venues and Promoters

80+

Venues and Promoters

250

Number of Events Annually

250

Number of Events Annually

250

Number of Events Annually

250

Number of Events Annually

The Challenge

Kalmarsalen wanted to Own Their Complete Ticketing Process

Kalmarsalen had been using the same system for many years, a system with a model that did not allow for 100% ownership. It became clear that in order to take control of the process they needed a system that allowed them to own the customer data and the ticket sales, not only in their own Box Office but also online. Kalmarsalen saw that instead of paying high fees to the ticketing company they could save a lot of money by using a self-service-software.

Kvarnen Hall at Kalmarsalen

The Stage at Kvarnen Hall at Kalmarsalen

Kvarnen Hall at Kalmarsalen

The Stage at Kvarnen Hall at Kalmarsalen

Kvarnen Hall at Kalmarsalen

Kvarnen Hall at Kalmarsalen

Kvarnen Hall at Kalmarsalen

Kvarnen Hall at Kalmarsalen

Kalmarsalen serves a lot of promoters and venues throughout Sweden and one big challenge was to convince them to stay even though they were losing the  marketplace they were featured on and offer the same amount of value that they previously had done.

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The Solution

Focusing on Your Brand and Your Tickets

Using the Tixly system basic functionality along with integration possibilities through web trackers and Google Tag Manager, Kalmarsalen could strengthen their brand and add value to the ticket buyers and at the same time help them out with their online ticket purchases.

Fully Branded Sales Process

The buying flows are light, fast and obstacle free. This in turn creates happy customers and a higher conversion and ticket sales!

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Target Customers with Segmentation

Create customer segments based on purchase behaviour and customer data directly in the system. For example one segment could be all customers that bought events within a genre, and then refined and filtered by various parameters, such as purchase value, customer tag, gender/age, address/distance to venue, latest purchase date.

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Discover Customer Preferences

Tixly comes equipped with many standard reports and tools to help you and your event stakeholders track sales and discover customer preferences for highly-targeted event promotions, marketing and customer relationship development.

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The Results

Increased Revenue and Higher Customer Satisfaction

The switch to Tixly made it possible for Kalmarsalen to strengthen their own brand and be promoted in every aspect towards the ticket buyer. They got complete ownership of their customers and have experienced a higher customer satisfaction rate since the change. Being able to incorporate a inhouse FAQ and chat system in the buying flow Kalmarsalen was also able to support the ticket buyers throughout the whole purchase process seeing a clear rise in conversion.

In addition, Tixly’s business model made it possible to keep a larger part of the ticket price resulting in higher revenue, money that could be used to strengthen the internal organisation and the product that Kalmarsalen offers.

In the end, the worry of losing promoters to competitors due to the swap of systems was never confirmed. With the new customer oriented ticketservice that Tixly made possible, Kalmarsalen received several new customers alongside previous promoters who could see the added value thanks to the swap. 

Catrin Stighammar, Operations Manager at Kalmarsalen

"We chose Tixly because they offered the best solution fitted to our needs. With the included tools and functionality it was possible for Kalmarsalen to modernise the way we did ticketing, come closer to our ticket buyers and our promoters and at the same time raising our revenue"

Catrin Stighammar

Operations Manager at Kalmarsalen

50%

More Revenue per Ticket Sold Online

50%

More Revenue per Ticket Sold Online

50%

More Revenue per Ticket Sold Online

50%

More Revenue per Ticket Sold Online