The Shift from Traditional to Cloud-Based Systems
Traditional on-premise ticketing systems often struggle to keep up with the demands of modern venues. Managing updates, scaling during peak times, or handling remote operations requires significant manual effort, leaving venues vulnerable to inefficiencies and operational disruptions.
Cloud-based event ticketing systems, like Tixly, address these challenges by offering seamless updates, scalable infrastructure, and tools designed to empower teams—whether working from a box office desk or remotely during unpredictable circumstances.
For instance, during the pandemic, many performing arts venues relied on cloud-based solutions to maintain operations, enabling their teams to manage events and sales remotely. This flexibility not only ensures continuity but also prepares venues for whatever comes next.
Why Cloud-Based Systems Are Essential
Gone are the days of restrictive, on-premise systems. With Tixly’s cloud-based ticketing platform, teams can manage event ticketing operations from anywhere. Whether updating reports, monitoring sales, or adjusting event details, Tixly’s responsive design ensures the same seamless experience across desktops, tablets, and smartphones.
For example, a box office team can adjust ticket pricing for a last-minute flash sale or manage an unexpected seating change directly from their device. This flexibility allows venues to stay connected, no matter where their staff are working. Similarly, this optimises daily processes, saving hours of manual labour and enabling managers to monitor sales performances from anywhere.
Reliability During High-Demand Events
High-profile performances often mean a surge in ticket demand, which can strain traditional systems. Tixly’s infrastructure, hosted on Amazon Web Services (AWS), ensures uninterrupted performance, even during peak traffic.
To enhance this further, Tixly integrates Queue IT, a virtual queuing system that guarantees a smooth purchase experience for customers. Whether handling a major concert or a sold-out ballet, venues can trust Tixly to manage the demand effortlessly.
Scalability for Growing Audiences
Performing arts venues often face fluctuating demand—quiet seasons punctuated by high-traffic events. Cloud-based systems automatically scale to meet these changes, ensuring smooth operations year-round.
For instance, during a festival’s ticket launch, Tixly adjusts to handle simultaneous transactions from thousands of eager buyers, all while keeping backend systems running smoothly for staff.
Real-Time Insights for Smarter Decisions
Access to live data can make or break event success. Tixly’s real-time reporting tools empower venues to monitor sales, understand audience behaviour, and adjust strategies instantly.
Imagine a theatre running a popular musical. Using Tixly’s analytics, the box office team identifies slower sales for midweek performances and launches a targeted promotion to boost attendance. The result? Optimised revenue and happier audiences.
Built for the Arts: What Sets Tixly Apart
Tixly’s event ticketing platform is tailored to the unique needs of theatres, concert halls, and culture houses. Every function is developed with these venues in mind, addressing specific business and technical requirements. This ensures that Tixly’s solutions feel intuitive and directly aligned with the challenges arts venues face daily.
Security You Can Trust
Data security is critical in today’s digital landscape. Hosted on AWS, Tixly complies with the highest international standards, including ISO 27017 for cloud security and GDPR for data privacy. Venues retain 100% ownership of their data, ensuring complete control over customer interactions.
Seamless Updates and Minimal Downtime
Unlike traditional systems, Tixly delivers continuous updates without interruptions. Whether it’s a major feature release or a bug fix, the platform evolves alongside your needs, ensuring venues always have access to the latest tools.
With Tixly’s modern infrastructure, updates are implemented faster and more reliably than systems relying on outdated technologies. Regular improvements are rolled out monthly, allowing venues to benefit from new functionalities immediately—all without downtime or client involvement.
Theatres, concert halls, and culture houses each face unique challenges, but cloud-based systems like Tixly’s make operations seamless across the board. Here are just a few ways venues can benefit from Tixly’s tailored solutions:
Flexibility for Busy Theatres
A mid-sized theatre adjusts ticket pricing for an evening performance while on the move, using Tixly’s mobile-accessible platform. The box office manager, attending a promotional event, updates the system from their tablet without missing a beat—ensuring the offer goes live exactly when needed.
Reliability During Major Launches
A symphony orchestra experiences a surge in traffic during the release of its new season tickets. With Tixly’s Queue IT integration, buyers enjoy a smooth purchase process, while the marketing team tracks real-time sales in the Tixly Stats app, ensuring promotions are adjusted based on early demand.
Enhancing Audience Engagement at Culture Houses
A culture house announces a last-minute performance. Using Tixly’s CRM segmentation tools, the marketing team identifies frequent attendees of similar events and sends them a personalised email campaign. Within hours, ticket sales spike for an event that otherwise would have struggled to reach capacity.
These scenarios highlight the transformative impact of cloud-based systems, enabling venues to operate more efficiently, boost revenue, and deliver memorable audience experiences.
Integrations for Operational Efficiency
Tixly’s open API ensures seamless integrations with essential tools like CRMs, CMS platforms, and marketing software. This connectivity enables venues to unify operations, manage customer relationships, and optimise marketing campaigns—all from a single, cloud-based system.
The Future is Cloud-Based
Cloud-based event ticketing systems like Tixly aren’t just a convenience—they’re a necessity for modern venues. By delivering accessibility, scalability, security, and actionable insights, they empower arts organisations to adapt quickly, innovate boldly, and deliver exceptional experiences for both staff and audiences.
Ready to future-proof your ticketing operations? Discover how Tixly’s cloud-based ticketing platform can transform your venue.
