Flexible Pricing with Customisable Basket Rules
One of Tixly’s ticketing software's most popular features is the basket rules tool, which allows venues to implement flexible pricing strategies that drive sales and reward loyal customers. These rules can be customised to offer unique discounts or benefits based on ticket purchase behaviour.
For instance, a venue could offer a fifth ticket free when four are purchased or include discounted drinks for customers booking multiple shows in a season. These personalised offers not only enhance the customer experience but also encourage higher spending and repeat visits.
What’s more, the basket rules are seamlessly integrated into the purchase process. Imagine a customer buying tickets online and being pleasantly surprised by a pop-up message informing them of an unlocked perk, such as a complimentary ticket or a discount on refreshments. By delivering these unexpected benefits, venues can foster loyalty and ensure customers feel valued.
Building Loyalty Through Memberships
Creating lasting connections with audiences is vital in the performing arts, and Tixly’s membership features are designed to strengthen these relationships. Venues can establish tiered programmes—such as Gold, Silver, and Bronze memberships—offering exclusive benefits like early access to tickets, waived fees, or special discounts.
Once a ticket buyer becomes a member, their perks are seamlessly applied to every purchase. For example, when a Gold member logs in to book tickets, their privileges—such as priority seating or discounted rates—are automatically included in their checkout experience. This intuitive integration simplifies the process for customers while encouraging ongoing engagement and loyalty.
With Tixly’s membership tools in our event ticketing software, venues can transform one-time visitors into devoted supporters, ensuring long-term growth and deeper audience connections.
Communicate Directly with Your Audience Using SMS and Email
Engaging with your audience is key to building trust and fostering loyalty, and Tixly’s SMS and email tools make direct communication effortless. Whether you’re sharing event updates, sending promotions, or providing additional event details, these tools ensure your messages reach the right people at the right time.
For example, if an opera’s start time changes unexpectedly, the box office team can quickly notify all ticket holders with an SMS, ensuring that no customer is left unaware. Similarly, email campaigns can be sent directly from Tixly’s box office software using pre-built templates, allowing venues to share updates, exclusive offers, or pre-event details with minimal effort, facilitating further sales and increasing average order value.
By combining segmentation capabilities with targeted messaging, venues can deliver timely, relevant communications that enhance the customer experience and build stronger relationships.
Complete Audience Insights with Customer Cards
Understanding customer behaviour is essential for effective marketing, and the customer card in Tixly’s ticketing software gives you a complete view of each customer’s purchase history, preferences, and interactions. This 360° view allows you to tailor your marketing efforts, creating personalised campaigns that resonate with your audience.
Key Insights Available on Customer Cards:
Purchase history and lifetime value
Membership status and associated perks
Segmentation details (e.g., top buyers, VIP members)
Communication history (SMS and email interactions)
Permissions for newsletters and updates
For example, a marketing team could identify frequent attendees and create a VIP loyalty programme that offers them exclusive pre-sales or event upgrades.
With these advanced insights, marketing teams can design campaigns that resonate deeply with their audiences, ensuring messages are both personal and impactful.
Effortless Audience Segmentation for Targeted Campaigns
One of Tixly’s ticketing system’s features is the segmentation tool which has proved to be one of the most valuable assets for marketing teams, allowing you to create live segments based on customer data such as age, purchase behaviour, and geographic location. Segmentation enables venues to focus on specific audience groups and create tailored promotions that increase engagement and ticket sales.
For example, if a venue is trying to sell out a show with just 15 days to go, they can use segmentation to target impulsive buyers—those who have purchased tickets at short notice in the past. Similarly, a theatre could offer ‘Buy 3, Get 1 Free’ promotions for group bookings, encouraging families to attend together while boosting ticket sales.This precision marketing ensures that campaigns are both efficient and effective, reaching the right customers at the right time.
Using the dashboard in Tixly, creating segments is quick and intuitive. You can establish segments by selecting criteria such as age range, revenue, purchase recency, and distance from the venue. Once the segment is created, you can export the list directly to your email marketing platform, such as Mailchimp, or even upload it to Facebook for targeted social media ads. As it’s a live segment, it will continue updating with new customers that fit the criteria in Tixly’s event ticketing system - ensuring you always have access to up to date, accurate data.
Why Marketing Teams Love Tixly
With Tixly’s powerful marketing tools, venues have everything they need to create personalised, effective campaigns that resonate with their audiences. The integration of CRM for cultural venues, segmentation capabilities, and dynamic pricing rules allows marketing teams to maximise engagement and revenue while building stronger relationships with customers.
From customisable basket rules to direct SMS/email marketing and 360° audience insights, Tixly provides a complete solution for marketing teams in the arts and culture sector through our performing arts ticketing software. These tools are built directly into our software, ensuring that your marketing efforts are seamlessly integrated with your event ticketing operations
In the ever-evolving world of performing arts, smart marketing is key to success. Tixly’s intuitive tools empower venues to craft targeted campaigns, engage audiences, and build lasting loyalty. Want to see Tixly’s marketing tools in action? Watch our video to explore how features like basket rules and segmentation can elevate your venue’s strategies.
