What is Box Office Software?
Box office software is a game changer for venues of all kinds—whether you're running a theatre, museum, concert hall, or even a sports stadium. It gives you complete control over ticket sales, reservations, and event management, eliminating the need to rely on third-party vendors.
Must-have features in Box Office Software
User-friendly interface
A good box office software needs a simple and intuitive interface, and Tixly delivers on this essential feature. Designed to accommodate venues of all sizes, Tixly streamlines operations with minimal training, allowing your team to focus on what truly matters—delivering an exceptional customer experience.
Venues benefit from flexible tools that simplify day-to-day tasks, such as managing subscriptions, organising series, and serving a diverse audience seamlessly. With Tixly’s user-friendly design, even complex workflows become easy to navigate.
The software also supports mobile ticketing and scanning, enabling attendees to access their tickets on their phones, purchase additional products, and check out hassle-free. This ensures that your box office operations are not only efficient but also tailored to the convenience of your customers.
When selecting box office software, prioritise ease of use—both for your team and your audience—to ensure a smooth, stress-free experience for all.
Event ticketing tools
Event ticketing tools are essential for managing ticket sales. Tixly’s box office ticketing software goes beyond basic ticket sales with tools like promo codes, bulk editing events, and flexible basket rules. These features allow venues to create custom promotions that attract diverse audiences—whether offering discounts to families or perks for loyalty members
The software also provides in-depth reports on sales and revenue and manages different ticket types, providing insights that'll assist you in planning future events.
Tixly offers advanced features that go beyond basic functionality like flexible basket rules. These features allow venues to set promotions like “Buy 4 tickets, get 1 free” or “Skip booking fees for loyalty members.” This makes it easier to attract more customers and reward loyal patrons, a key differentiator from generic box office software.
CRM integrations
Great box office software seamlessly integrates with CRM tools, and Tixly does so. Tixly offers a 360° customer overview, which allows venues to personalise interactions based on customers' purchase history and preferences.
This can significantly improve ticket sales, as you can target the right people with the right promotions at the right time. Additionally, Tixly’s API integrations make it easy to connect to other systems like CMS and ERP, providing a flexible solution for complex venue needs.
Marketing automation
Marketing automation in box office software helps event organisers save time and engage customers more effectively. It automatically sends personalised emails to ticket buyers, reminding them of upcoming events or offering discounts based on their past behaviour.
The event ticketing software can also distinguish audiences based on factors like ticket preferences or past attendance, allowing you to tailor promotions to each group.
For instance, Tixly takes this a step further by ensuring that all marketing communications are synced across different touchpoints.
Whether a customer opts in to receive marketing communications during ticket purchase or updates their preferences, Tixly automatically updates this data to avoid errors and save time. This ensures your marketing lists are always up-to-date and relevant. By automating routine tasks, such as sending personalised pre-event reminders or post-event surveys, Tixly ensures consistent communication while saving valuable time for venue staff.
Subscription and membership management
Membership management is an easy way of growing long-term relationships with your customers. A regular patron would love to know that his favourite seat is always secure at your theatre or concert hall whenever he visits.
That's why a subscription and membership feature in your box office software is necessary. Tixly excels in membership and loyalty program management, offering customised loyalty programs with tiered memberships (e.g., Gold, Silver, Bronze) that provide perks like discounts or priority booking.
This is a great way to foster long-term relationships with customers who frequent your venue. Subscriptions and memberships help simplify the renewal process, ensuring that your loyal customers always have access to the best seats and exclusive events.
Customer data, reporting, and analytics
Want to know how profitable your theatre is? Using the reporting and analytics feature of a reputable box office software gives a clear picture of your business operations.
With Tixly’s reporting and analytics tools, you gain valuable insights into your sales trends, customer behaviors, and event performance.
They also help you track ticket sales and refunds and provide actionable insights to improve marketing efforts. For example, Tixly’s data analytics can help you optimise pricing strategies and identify areas for improvement.
Choosing the right box office software can transform your venue’s operations, boost revenue, and enhance customer satisfaction. With Tixly, you gain access to an intuitive platform designed to meet the unique needs of performing arts and cultural venues. Ready to see how Tixly can support your success? Schedule a demo today.
