Turning Tickets Into Experiences for All Venues
Seamlessly integrating these add-ons into the ticketing process is where Tixly’s ticketing platform excels. With Tixly, customers can personalise their experience and purchase extras in just a few clicks, whether it’s a premium parking pass or an exclusive merchandise bundle.
This streamlined approach benefits both venues and audiences: venues see increased average order value, while patrons enjoy a more convenient and tailored experience. Whether you’re hosting an orchestra concert, ballet performance, or a culture festival, Tixly’s tools empower your team to maximise revenue while elevating audience satisfaction.
Audiences attending live performances aren’t just looking for a show—they want a full experience. Tixly’s event ticketing system offers upselling tools for venues, from opera houses to theatres, to offer a wide range of add-ons that elevate the event experience for ticket buyers, all while driving additional revenue.
From the moment a customer begins the ticket purchase process, Tixly’s system offers opportunities to upsell with add-on options. Whether it’s offering a three-course dinner with a theatre performance, VIP champagne receptions for a ballet event, or exclusive program booklet at a symphony concert, venues can entice customers with compelling extras that add value to their night out.
By integrating these add-ons directly into the ticket purchase flow, customers can easily select the extras they want without being redirected to other pages or platforms. This streamlined process not only improves the customer experience but also increases the likelihood of higher-value transactions.
Boosting Revenue with Basket Rules Across Venue Types
One of the most powerful features of Tixly’s ticketing platform is its basket rules functionality, which allows venues to create custom pricing strategies and promotional offers that drive revenue. Basket rules enable venues to offer targeted discounts, benefits, or incentives based on the items customers have in their basket, making it easy to promote additional purchases.
For example, venues can set up rules such as:
Buy 4 tickets, get the 5th free: Encourages larger group sales for opera performances or symphony concerts.
Bundle discounts: Offer discounts on additional items like parking passes, programmes, or drinks, when purchasing tickets for cultural events.
Member perks: Special offers for loyalty program members, such as free intermission drinks or early access to ticket sales at ballet or theatre performances.
These rules can be fully customised to suit the needs of each venue, giving them the flexibility to offer creative promotions and upselling opportunities across all types of performances.
By strategically using basket rules, venues can encourage customers to add more items to their order while rewarding them with discounts or special benefits. This not only increases revenue but also enhances the customer’s overall experience by providing them with personalised offers and incentives. Additionally, Tixly’s reporting tools help identify trends, enabling venues to refine their add-ons based on real customer behaviour.
Personalised Add-Ons and Engagement: Boosting Revenue and Audience Satisfaction
One of the standout features of Tixly’s intuitive event ticketing software is its flexibility in creating and offering add-ons. Venues can tailor these offerings to suit their unique needs, event types, and audiences, unlocking new revenue streams while elevating the patron experience. From VIP meet-and-greets at opera houses to concessions and parking passes for concerts, the possibilities are as diverse as the venues themselves.
With Tixly, venues can:
Set Customised Price Points: Offer premium experiences like backstage tours at theatres or exclusive merchandise bundles for ballet performances. Adjustable price points ensure that customers can access these perks based on their preferences and budget.
Schedule Add-On Offers: Prompt customers to enhance their event experience during checkout or through post-purchase emails. Whether it’s a discounted drink package or a limited-edition programme booklet, the timing of these offers can significantly impact uptake.
The engagement doesn’t end once a customer completes their purchase. Tixly’s post-purchase communication tools allow venues to reconnect with ticket buyers in the lead-up to the event, offering additional opportunities to upsell. For example, an opera house might send a pre-event email reminding customers about parking options, food and beverage packages, or merchandise they can purchase in advance. These reminders provide convenience for the customer while increasing incremental revenue for the venue.
Self-service features further enhance this seamless experience. From the receipt page, customers can independently add items to their bookings—whether it’s pre-ordered beverages, a VIP upgrade, or exclusive merchandise—all with just a few clicks. This functionality not only reduces the workload on box office staff but also empowers customers to personalise their experience, making events more enjoyable and stress-free.
Ultimately, Tixly’s event ticketing tools do more than drive revenue—they build loyalty by ensuring every interaction feels tailored and valuable. By offering thoughtfully timed and personalised add-ons, venues can create memorable experiences that strengthen their connection with patrons and keep audiences coming back.
Real-World Example: Musikhuset Aarhus’ Success with Add-On Sales
Tixly’s add-on features have already helped venues achieve significant success. One notable example is Musikhuset Aarhus, which leveraged Tixly’s performing arts ticketing software to optimise their add-on sales strategy. By offering customers the ability to purchase food, beverages, and other extras during the ticketing process, the venue saw an increase in both sales and customer engagement.
With Tixly’s intuitive ticketing platform, Musikhuset Aarhus was able to:
Offer tailored experiences for their guests, boosting both satisfaction and revenue.
Simplify the upselling process, leading to higher conversion rates for add-on purchases.
By integrating add-on options directly into the ticketing purchase flow, Musikhuset Aarhus created a more cohesive customer journey, where patrons could enhance their event experience effortlessly.
Boost Your Event Revenue with Tixly’s Add-On Sales
In the performing arts and culture sector, boosting revenue isn’t just about selling more tickets—it’s about enhancing the overall event experience with well-timed, well-designed add-on sales. Tixly’s event ticketing platform makes it easy for venues to offer customers a range of options that elevate their night out while generating additional income.
By combining innovative tools with a customer-first approach, Tixly empowers venues to boost revenue and create meaningful audience connections. With seamless integration and a focus on personalisation, Tixly ensures every interaction enhances the ticket buyers experience while driving your success
Ready to transform your event ticketing strategy? Book a demo today and discover how Tixly’s add-on features can drive your success.
