What Are the Benefits of Advanced Ticket Scanning?
Managing event entry efficiently is a top priority for venues, and advanced ticket scanning is a key element in that process. Some essential elements that advanced ticket scanning helps with include data management, operational benefits, revenue optimisation and enhanced security.
1. Improved security and fraud prevention
In the past, customers needed paper tickets which were checked manually to get access to an event. This method wasn't foolproof, allowing ticket forgery and leading to financial losses. However, advanced ticket scanning technology has transformed this process.
Each ticket now features a unique QR code or barcode that can only be scanned once upon entry. This QR code is not only distinct for every ticket but also incorporates advanced features such as dynamic content.
This means that even if a code were to be captured, it would remain valid only for a specific event, date, and time. This method has drastically reduced ticket fraud and simplifies attendance tracking.
2. Easy Access
With advanced ticket scanning technology, patrons can enter an event with a unique ticket code that is scanned instantly. In seconds, they can settle into their seats!
Tixly offers various event ticket-scanning software options, including handheld scanners, mobile devices, and fixed scanning stations. This flexibility helps manage larger crowds quickly and efficiently.
3. Data Gathering and Management
Ticket scanning technology provides valuable insights essential for effective future event planning. For instance, ticket scanning can help analyse the age range of attendees and identify which demographics are most interested in your events.
This information can tailor marketing efforts and event offerings better appeal to your target audience. Furthermore, the integration of Tixly’s scanning with CRM tools allows managing events easier and more efficiently. It works on smartphones and tablets, allowing instant ticket checks.
Furthermore,the app connects with customer management systems to update customer information right away, like their attendance history which helps event organisers plan better for future events and tailor their marketing to individual customers.
4. Operational Benefits
Fast scanning technology plays a role in improving the overall experience for both event-goers and venue staff. By reducing entry queues, attendees can get through the gates more quickly, cutting down on waiting times and allowing them to enjoy the event with less hassle.
This not only enhances the audience's satisfaction but also eases the entire entry process. With Tixly’s new scanner app, it further elevates the ticketing process. It works across multiple devices, meaning staff can use smartphones, tablets, or other devices to scan tickets with ease. This flexibility ensures seamless ticket validation, even during high-capacity events where fast processing is needed.
5. Cost-Effectiveness
Before advanced ticket scanning, manual check-in methods required a large workforce to scan and validate tickets.
Now, a few personnel equipped with scanners can efficiently manage entry points, cutting hiring costs and allowing event managers to allocate resources to other critical areas.
This technology is also a viable option for small or medium-sized events with a limited budget.
6. Revenue Optimisation
Revenue optimisation is another key benefit of advanced ticket scanning. Quick and secure entry processes not only reduce stress for attendees but also encourage them to arrive earlier, increasing the likelihood of purchases at concessions or merchandise stalls.
Additionally, the data gathered from scanning provides insights into customer behavior and popular ticket types, allowing event organisers to adjust pricing and marketing strategies, ultimately driving revenue growth.
7. Refund & Cancellation Integration
Tixly’s system connects ticket scanning with refund tools, making it easy to process refunds for canceled events. This integration ensures that handling cancellations is straightforward and efficient for both event organisers and attendees
Advanced ticket scanning has dramatically improved the event management process. For event organisers, it has provided the means to do more with less greatly improving efficiency and for customers, it has significantly enhanced the entry experience.
For example, Odense Teater utilised Tixly’s integration of scanning tools to gain in-house control of events, reducing customer response times and improving operational efficiency during high-capacity performances.
If you value providing memorable and enjoyable experiences for your event’s patrons, invest in advanced ticket-scanning software like Tixly offers alongside our performing arts ticketing software. Ready to create unforgettable events? Book a free demo now.
Ticket Scanning - FAQ
What is Event Scanning?
Event scanning is the process of using a scanner to read information (QR codes, barcodes, or RFID chips) from event attendees' badges or tickets.
How does real-time ticket scanning work?
Real-time scanning involves validating a ticket by scanning the codes displayed on it—either physical or digital—to verify its authenticity. It follows a simple process of scanning the ticket to verify the ticket data before displaying the results, which are either green(valid), yellow(already used) or red(invalid).
How can ticket-scanning software improve event efficiency?
Ticket scanning software improves event efficiency by improving security, ensuring quicker guest check-ins and minimising human errors associated with ticketing.
What are the benefits of using mobile ticket scanners at events?
Mobile ticket scanners such as QR code scanners offer a lot of benefits at events such as;
1. It brings about quicker attendee check-ins at events
2. More convenient ticket sales management
3. Saves time
