A Fully Customisable Buying Flow
When a customer purchases a ticket, the buying flow is one of the most crucial touchpoints where your brand can shine. With Tixly, the purchase process can be customised to reflect your unique identity. From the moment a customer clicks “buy” to the final payment confirmation, your branding remains consistent, ensuring that the ticket purchase experience feels like an extension of your venue. For example, a ballet venue might use elegant pastel colours and graceful fonts to reflect its aesthetic, while a concert hall could incorporate bold, dynamic visuals that match the energy of their performances.
Example: Gothenburg Symphony Orchestra (GSO)
One of our clients, Gothenburg Symphony Orchestra (GSO), has taken full advantage of Tixly’s branding possibilities. Their website integrates seamlessly with Tixly’s event ticketing system, with all events, images, and descriptions fed through an API. When a customer clicks to buy tickets, they are taken to a Tixly-powered event ticketing purchase flow that is fully branded with GSO’s identity. This creates a smooth and cohesive transition for the customer, ensuring that the ticket-buying journey feels like a natural part of the GSO experience.
Even after adding tickets to the basket, customers can choose to continue shopping on the GSO website, with the basket information following them via the integration with Tixly. This flexibility allows customers to seamlessly browse other events, enhancing their experience while showcasing the brand. The ability to browse multiple events while maintaining an active shopping basket further enhances the customer journey. Tickets buyers can explore additional offerings without ever leaving the branded environment you’ve created.
Integrating Your Website and Ticketing System
Seamless integration between your website and ticketing system is key to providing a cohesive customer experience. With Tixly, you can embed your brand at every stage of the event ticketing journey, including offering preferential sales times or special prices to loyal customers who log in via their web profile. This level of integration not only reinforces your brand but also allows you to offer tailored experiences that reward loyalty and boost audience engagement.
Subdomains for a Seamless Experience
Using subdomains, Tixly ensures that the transition from your website to the theatre box office software is smooth, ensuring your branding is consistent throughout. The customer journey remains uninterrupted, from discovering events to making purchases, enhancing both their experience and your brand’s visibility.
Branded Emails for Every Interaction
Email communication is a vital part of the customer experience, and every message is an opportunity to showcase your brand. Tixly’s built-in email design tool allows you to create fully branded emails, from payment confirmations and reservations to pre- and post-event emails. Each email can contain relevant information such as order details, special offers, and downloadable tickets, all wrapped in your venue’s branding. Imagine a concert hall sending personalised thank-you emails after a performance, complete with links to upcoming events and exclusive offers. Not only do these emails reinforce the venue’s branding, but they also keep audiences engaged long after the curtain falls.
With Tixly’s email tool, your communications are not only functional but also visually consistent with your brand, ensuring that even after the purchase, your customers remain connected to your venue’s identity.
Customisable Features to Suit Your Needs
At Tixly, we believe that your event ticketing platform should adapt to your needs—not the other way around. Whether you’re looking to integrate advanced branding features or prefer a simpler setup, Tixly gives you the flexibility to customise the experience to suit your venue’s needs.
From the purchase flow to emails and tickets, every touchpoint can be tailored to align with your brand, ensuring that your identity remains at the forefront. Tickets themselves can become a branding opportunity. Within our performing arts ticketing software, venues can customise ticket layouts, adding unique design elements like logos, fonts, or even QR codes for exclusive content.
For instance, a ballet hall might include a link to a behind-the-scenes video on tickets for a premier performance, offering audiences a deeper connection to the event. These small touches make the experience memorable while solidifying your brand identity.
It’s your brand, your way.
CRM and Personalised Experiences
In addition to branding, understanding and engaging your audience is key to success. With Tixly’s integration of CRM capabilities, venues can access detailed customer profiles and purchase behaviours, allowing them to personalise the entire experience. Whether it’s offering special member prices or preferential seating options, Tixly supports personalised customer journeys that strengthen loyalty.
Every customer interaction, from browsing events to receiving confirmation emails, becomes an opportunity to build lasting connections with your audience. By customising the flow and leveraging Tixly’s CRM tools, venues can provide a seamless and branded experience that reflects their identity. Using audience segmentation and detailed customer overviews, venues can offer tailored pricing, preferential seating, or exclusive promotions.
For example:
A theatre might identify loyal patrons who attend opening nights and send them early access offers for an upcoming production.
A symphony could tag donors and provide them with VIP seating options and personalised communications.
Why Your Brand Matters in Ticketing
Maintaining consistent branding across your ticketing and communications isn’t just about aesthetics—it has tangible benefits for your venue’s operations and audience relationships.
By ensuring your brand is seamlessly integrated into every touchpoint, you create a sense of trust and familiarity that reassures customers. A strong brand presence simplifies decision-making for ticket buyers, encouraging them to complete their purchases and return for future events. This consistency enhances audience loyalty and retention, while also reducing the likelihood of support queries about disconnected systems or confusing interfaces.
Moreover, Tixly’s branding tools streamline operations for your team. Features like branded email templates, ticket designs, and buying flows reduce the need for manual customisation, freeing up valuable time for your staff. With these tools in place, your team can focus on what matters most: creating exceptional cultural experiences for your audience.
Conclusion: Enhance Your Brand with Tixly
At Tixly, we understand the importance of your brand and the role it plays in shaping your audience’s experience. That’s why we’ve designed our system to put your brand front and centre at every stage of the customer journey, from web integration to branded emails.
Interested in learning how Tixly can help you elevate your brand while streamlining your event ticketing process? Watch our video to see branding tools in action and how we keep your identity at the forefront of every customer interaction.
