In embracing this digital shift, venues encounter both challenges and opportunities. At the heart of the customer journey, where every touchpoint matters, venues are constantly searching for ways to not just reach their audience but truly connect with them. The digital realm offers a canvas for innovation, where Tixly's suite of personalisation tools allows venues to paint their masterpiece, enhancing their event ticketing software capabilities.
Audience Segmentation: A New Frontier in Engagement
Imagine having the power to know exactly what your audience desires and when. With Tixly's inbuilt segmentation tool, part of our event CRM, venues can dive deep into their audience's preferences — from gender and location to spending habits, purchasing timing and more. This powerful insight allows for the creation of targeted marketing campaigns as the results can be exported directly to integrated tools such as Mailchimp. This tailored approach via our performing arts ticketing software to your guests purchasing behavior, increases audience satisfaction and maximises your venue’s revenue.
Your Brand, Your Way
Tixly champions the philosophy that your ticketing platform should be an extension of your brand. With a fully brandable buying flow, email communications, and tickets, Tixly puts you in the driver's seat of your brand's online image. This level of customisation ensures that every guest interaction is not just a transaction but a branded experience that reinforces your venue's identity through our event ticketing system.
Empowering Venues with Open APIs
While Tixly's open APIs are a testament to our commitment to transparency and flexibility, it's the practical applications of these APIs that truly empower venues. By enabling a tailored use of our platform, venues can leverage our technology to meet their unique operational needs, enhancing both efficiency and guest satisfaction. An example of this is a use of subdomains, as demonstrated by one of our esteemed clients, the Göteborg Symphony Orchestra (GSO) in Sweden. They’ve established subdomains, fully integrating the ticketing purchase journey with their website - ensuring that their brand is always at the forefront. At Tixly, we believe that our box office software should do the hard work, but your brand should be front and center to the customer. Utilising these integration possibilities you can ensure that the ticketing system not only functions flawlessly on your website but also embodies your venue’s unique brand identity, creating a cohesive and immersive online experience for your audience.
Crafting Memorable Communications
In the digital ticketing landscape, communication is key. Tixly's inbuilt email and ticket editors allow venues to create custom, brand-aligned communications that resonate with your guests and reinforce your brand. Whether it's a booking confirmation, a special offer, or a thank you message, each email and ticket is an opportunity to strengthen the bond between your venue and its audience. We understand that your venue and brand is unique and want to ensure we offer you the tools to fully showcase it to your audience, maximising your sales and helping you grow.
The Tixly Difference: Elevating Venues and Patrons Alike
As we navigate the future of event ticketing, the importance of personalisation has never been clearer. Tixly stands ready to partner with venues on this journey, providing the solutions, technology, and insights needed to create personalised, engaging, and memorable patron experiences.
By embracing Tixly's suite of personalisation features, venues are not just selling tickets; they're building communities, fostering loyalty, and setting new standards for excellence in the performing arts sector. Our commitment is to be the best ticketing partner for the performing arts and culture sector. Discover how Tixly can redefine your venue's ticketing experience by connecting with us today.
Sindri Már Hannesson
Marketing Director