James brings an extensive background in the arts and technology sectors, spanning nearly two decades. Having started his career as a performer, director, and dramaturg, James transitioned to managerial roles in renowned arts venues, including Regent's Park Open Air Theatre, Roundhouse, Riverside Studios and Soho Theatre, before stepping into the tech space as a Business Development leader at Spektrix and Activity Stream. This combination of hands-on arts experience and technical expertise uniquely positions James to understand the needs of Tixly’s clients and deliver impactful solutions, anticipating future industry demands.
“Arts and culture are vital to the mental well-being of society. I’m thrilled to join Tixly, a company whose mission aligns perfectly with my belief in building tools that genuinely enhance cultural experiences. It’s an honour to work with a team so dedicated to supporting the arts sector.”
James Bush, Head of Business Development, Tixly
In his new role, James aims to amplify the success Tixly has achieved over the past decade, expanding its global presence and deepening relationships with cultural organisations. He is particularly excited about using data-driven insights to help venues grow their audiences and revenue streams. For our partners, this means even more tailored event ticketing solutions and enhanced collaboration as we continue to support their unique needs.
“Tixly has grown at an impressive pace, partnering with hundreds of world-class venues across 12 countries. My goal is to ensure our ticketing software continues to deliver exceptional value while evolving alongside our clients’ needs. By focusing on customer-centric tools and seamless integrations, we can help venues enhance audience engagement and thrive in a competitive market.”
James Bush, Head of Business Development, Tixly
For Tixly, James’ appointment represents more than a strategic hire—it signals a commitment to staying at the forefront of event ticketing innovation.
“James joins us at a critical moment in our journey. His expertise and passion for the arts make him the perfect person to help us strengthen our partnerships and bring even more value to the performing arts community. We couldn’t be more excited to have him on board.”
Hrefna Sif Jónsdóttir, Managing Director, Tixly
James’ approach to the role reflects Tixly’s ethos of collaboration and creativity. His focus on empowering venues with the tools they need to succeed aligns seamlessly with the company’s dedication to making performing arts ticketing intuitive and transformative.
Beyond the technical aspects of event ticketing, James is deeply inspired by the cultural landscape itself. He is fascinated by the heritage and trends in cultural consumption worldwide and looks forward to collaborating with venues to unlock new possibilities, ensuring their audiences have unforgettable experiences.
With James on board, Tixly is ready to make an even greater impact in the arts sector, helping organisations find new ways to innovate, grow, and connect with their audiences.
We’re thrilled to have James’ expertise and vision to help shape our next steps as we continue redefining ticketing for the performing arts. To discover how Tixly can elevate your ticketing experience, get in touch today.
